Trade show exhibitors are always looking for new ways to capture the attention of attendees on a busy trade show floor and to keep their attention once they have it. Technology is constantly evolving and will be even more important once trade shows and corporate events resume. Companies are going to have find ways to safely convey their messaging and incorporate safe interactive experiences to engage their visitors. Using a video wall rental on the trade show floor engages attendees by shifting the scene from stuffy meetings and lectures to entertaining. Even if your video only consists of logos and kinetic text, video makes audiences more attentive, and allows them to better remember your booth!
The biggest considerations when determining the size and the type of LED video wall rental you would like for your next trade show are your budget and the purpose. LED video wall rental is feasible for more companies as renting is a lot more budget friendly then purchasing. The right size is relative to what you are wanting to achieve with your LED video wall.
There are different types of LED video wall available to rent:
It is vital that you understand the space that you would like to use the video wall in because if it is too large than it could be overpowering to attendees and detract from the main message you are trying to convey. Pixel pitch is one of the most important specs that dictates how your content will appear based on a person’s viewing distance from the screen. The size and viewing distance are the factors to consider when deciding on the ideal pixel pitch. Lower pixel pitches are ideal when your audience will be at a closer viewing distance. The further away your audience will be from the video wall than higher pixel pitch is going to be needed.
You can prepare the most eye-catching, impactful content, but if it doesn’t meet the required specs for that specific size and type of video wall than your visitors may not receive the complete message you are wanting to convey resulting in missed opportunities. Videos, images, audio, and text will need to be optimized for the type of video wall. It is imperative that the text and images you use be large and clear enough to easily understand because nothing makes a video wall look more unprofessional than having low-resolution images or text that is tiny and unreadable.
Remember: Although content looks great on your laptop or desktop does not mean that it will translate to the immensity of video walls.
When creating and deciding on the content that youwant to be used for your LED video wall, you want to make sure to only use high definition graphics. LED video walls are fully capable of producing crisp, stunning images, and videos to your audience. Therefore, it is vital that you make the most of its capability by utilizing high-quality images and video content. We recommend that you use a video resolution of at least 1080p or higher. The better the resolution of your video wall content, the more your booth visitors will be drawn in.
There are several common mistakes that trade show exhibitors make when developing the content for video walls.
These are the most important tips for you to keep in mind the next time you need a LED video wall for your trade show booth. Video walls have been utilized by trade show exhibitors for years, however with the recent advances in technology they have become more affordable and accessible to have in any size trade show booth. Content is what is profoundly important when implementing a video wall into your trade show booth. Delivering an immersive experience has become the norm for trade show exhibitors, and video walls will continue to push the boundaries as to content delivery to trade show attendees.
Wondering how to incorporate a video wall into your next trade show booth then please reach out to one of our LED video wall experts to help you determine the best LED video wall rental package that will fit your needs. LV Exhibit Rentals can deliver, install, and provide tech support to ensure everything runs smoothly throughout your event. We would love the opportunity to earn your video wall rental business, for more information or for a quote please email us at rental@lvexhibitrentals.com.
• Short and powerful. Make sure your video content is short. Visitors rarely stay for minutes watching your video. Short and powerful is the motto.
• Clear Key Exhibition Messsage. Make sure your message is clear. What do you want visitors to know and remember when they have seen your video? And what do you want them to do? What is your Key Exhibition Message?
• Subtitles. Sound with the video is in most cases a no-go. Therefore, use subtitles. Is your audience international? Then use subtitles in English.
• Extend the duration of your show. Also use parts of the video in marketing before and after the exhibition. For example, use the video as a teaser in social media and for mailings. Before, during and after the trade show. This way you extend the duration and effect of your trade show participation.
• Filter the audience. Do you have a particularly striking, funny, emotional or attractive video that keeps a lot of visitors at your stand? Perfect! But don't forget to filter the visitors. Are visitors only interested in your fun video or are they a potential customer as well? With one or two specific questions you'll know.
• Storytelling. When we are told a story, something happens in our brains. A story is therefore easier to remember than a list of often boring facts. Storytelling gives information a deeper meaning. Think about this during the production of your exhibition stand video.
• CTAs. Tell the viewer with a call-to-action at the end of the video what you would like him or her to do. For example, have a conversation with one of the salespeople. Or request a trial package, demo, sample or info pack.
• Incentives. An incentive offered in your video further lowers the threshold for visitors to take action. You can think of discounts, first month free, free premium, etc.
• Go Big. If you decide to integrate TV screens or LED Video Walls into your booth to attract and inform visitors, choose ones as big as possible. Of course, the size of the screen or LED Video Wall should match your stand concept and your video, but in principle, the bigger the better.
• Sound? Sound in a video at your exhibition stand usually does not work simply because it is not heard. Unless you have a complete sound system with large speakers installed at your stand. But you have to ask yourself to what extent this is desirable because it interferes with conversations on your stand. In addition, trade fair organizations almost always set noise limits in order to prevent inconvenience to visitors and other exhibitors. So make a video for your trade show presentation that does not need sound and use subtitles if necessary.
• The beginning, middle and end of your video? When making a video, you choose a certain structure and storyline. This gives your video a beginning, a middle and an end. For example, in the beginning you sketch the problem, in the middle part of the video you come up with your solution and in the end you tell what the advantages of your solution are.
• The problem with video on your stand, however, is that you never know when the visitor will "switch on". For example, if your video lasts a minute, and the visitor starts watching it after 30 seconds, does he still understand what it is about? If not, there is a good chance that they will quickly move on to another stand. This is quite tricky and another reason why videos on stands have to be short. Discuss this with your video producer.
• Boring company videos without a clear message. Unfortunately, you see them quite often. Long, sleep-inducing videos in which mainly the CEO is talking and the company premises and company cars are shown extensively. And in which a clear message is lacking. So don't do it.
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